I was playing MapleStory and noticed an advertisement in-game about MesoRich.com. Shortly after, a GM announced that the user was banned. I thought to myself, IS MapleStory THAT affected by secondary markets like MesoRich.com? Being bored as I am, I did some research.
1]Nexon vs. MesoRich.com
The reason why Nexon bans MesoRich.com ads and other vendor ads instead of players who actually deserve it (ie those who use unfair tools) is because these websites detract from their consumers. Nexon wants to SELL their Nexon points and does not want to face any competition or detraction of sales from companies like MesoRich.com.
Q: So then, why hasn’t Nexon just banned permanently all the advertisers (lets say via IP block)?
A: Nexon GAINS money from MesoRich.com and other adverts. In order for a megaphone message to appear, companies like MesoRich.com pay $5.00 minimum to spread their slogan and testimonials. If banned temporarily, Nexon KNOWS they will buy more and more Nexon Cash and as a result increase their earnings. Nexon may publicly not support secondary markets but knows that they are a large buyer of their products.